Brochure Website
Purpose
Similar to it's name, these websites work just like brochure by providing detailed and easy to read information about your business. They are normally 5-10 pages in length, have some social media features, pictures, but lack any form of payment method on the website requiring potential customer to call, come to the business address, or fill in a form to get in contact with the business to make a purchase.
Benefits
Brochure websites are very popular among small businesses just gaining an online presence. They are cost effective and affordable due to the small number of pages. The core information that a business would need to represent themselves with can be easily displayed. Due to the relatively small size of the site, there are few subpages allowing website visitors to see all that the company has to offer in a glance of the tabs instead of looking into subpages to find the information they need.
A brochure website provides all the necessary features to start a basic search engine optimization campaign and know that when your customers look for you online, they will find you.
Risks
The benefits of Brochure Websites also translate into the biggest risk factors with selecting this type of design. The lack of payment options require a strong call to action to persuade website visitors to contact you about your services. Also note that the limited number of pages reduces the number of advanced search engine optimization techniques that can be used and almost completely prevents such a site from ranking highly for top level keywords.
Summary
If this is the first website you are having professionally created for your small business and you are unsure of exactly what you need, a brochure website might be the right selection for you. It's conveniently priced within any business budget, provides online content, allows for many search engine optimization and traffic generation techniques, and it's easy for viewers to find the information they need.
If you believe this type of website is what your business currently needs, they our basic website design would be your best option. Our basic web design even partially removes the limitations of not affording payment options by allowing up to 5 paypal buttons to be added to products or services on your website.
Page Tags: Brochure Website | Small Business Website | small business marketing | benefits of brochure websites | risks of brochure websites | search engine optimization