Integrated Marketing Consulting
Integrated Marketing Consulting is not a new form of marketing, but it's likely that you have never heard of it. Integrated Marketing Consulting and it's related communication/technology tools are built around combining the individual marketing tasks currently done with tools and techniques to complete those task quicker, more efficiently, and less costly. Ultimately, it automates many of the routine tasks that are done freeing you up to have time to think about growing your business; or more importantly, actually doing something to make your business grow.
Parts of a Successful Integrated Marketing Strategy:
- Marketing Automation: Marketing Automation is the process of utilizing business software, apps, and programs (collectively known as Marketing Technology) to speed up or replace human interaction completely in daily or routine processes. Examples of marketing automation includes the usage of autoresponders to follow up with clients automatically when certain actions, such as filling out a form, are taken. This automatic process can even pull database information to personalize the response with the customers name, company name, email address, phone number, item(s) purchased or any other information collected by a form.
Marketing Automation can become much smarter in its behavior from automatic follow up calls and surveys, reviews and referral requests, product upselling, online appointment booking with reminder text messages, emails, and/or calls, and much more. In reality, nearly any aspect of your business can be automated. Dropshipping even proves you don't have to talk with your product provider for them to know you've received and order. Contact Us for a Free Marketing Consultation to determine how your business can be automated, reducing employee cost and capitalizing on more sales opportunities. - Online Scheduling and Payments: When considering all the things your customers can do online, isn't it logical that they also expect to be able to do business with you there. While it is advantageous to some business/marketing structures not to sell and therefore display prices up front, overall, that is an extremely rare and still risky case. Online Scheduling allows your customers to commit to your service at the most opportune time, when the information is still fresh and right in front of their face. Realistically, people in general are all kinda one-track-minded. If I'm online and find something that excites me, I don't want to have to go to the phone to book it... Also, if it's outside of their business hours, will the thought still be there by morning that I should call them instead of following my normal routine of preparing for work, waking the kids, etc.
Convenience for your customers means more sales for your business. Allowing customer to book and pay on their timeframes is a major convenience. Especially for small businesses that do not take credit cards online, now you can take credit cards online without any new equipment, training, or stress. Customers do all the booking themselves and the content on your website now becomes a true salesperson instead of just a sales tool. Online Scheduling and Payment software enables your website to be the working machine it always was meant to be. - Sales Lead Automation: Sales Lead Automation, also known as SLA, is the systematic process of automating and distribution of lead and lead critical information to appropriate personnel in a timely manner. SLA will allow your graphic designers to automatically know that an order for their services has come in and can even task specific people automatically as project owners or randomly. The importance of Sales Lead Automation is the ability to keep a hot prospect hot. If they contact your business now, wouldn't it be great to have them on the phone with the right person from the right department to really give them that professional and polished company feel. Similarly to Auto Attendant phone directory systems that allow people to call in to specific departments, SLA allows specific departments to be notified when an ideal lead or order for them has been process. The days of people waiting til tomorrow for a call back are gone. With the number of businesses readily available at their fingertips via the internet, if you are chosen you must make your presence known quickly and decisively.
Page Tags: Integrated Marketing Consulting | Integrated Marketing Services | Integrated Marketing Communications | Marketing Automation | Sales Lead Automation | Online Appointment Scheduling and Payment Software