Search Engine Optimization is still the single most effective way of getting quality traffic to your website that is willing to purchase from you. By Optimizing your website for specific search engine terms, you place your business in front of customers looking for the products and services you offer.

Search Engine Optimization is a time ventured process but you can see results quickly... However, beware of overnight promises of seo results.  Some SEO tactics can produce short term benefits but severely damage your business long term. PKP Marketing Consulting uses advanced and aggressive SEO tactics to get your business ranked quickly while following industry best practices to ensure your rank steadily climbs for more and more keywords over time.

The best way to optimize your own website is with unique content and backlinks from other websites, blogs, articles, press releases, etc.  Get a free account and start blogging, creating press releases, and articles to optimize your website today.

What is Search Engine Optimization?

Search Engine Optimization, also known as SEO, is a collective set of marketing guidelines, tactics, and tools used to improve a business website ranking and visibility in Search Engine Results Pages (SERPs). While there is not a perfect set of rules for what must be done to properly SEO a website, many of the tools or tactics perform better than others with some actually hurting your website ranking long term.

Search Engine Optimization (SEO) Basics

Here's a quick list of the things that are very much confirmed about Search Engine Optimization.

• Search engine rank is determined by a ranking algorithm or mathematical expression that uses several variables to determine which website should be placed where.
• While all variables of search engine ranking algorithms are not known, nor are the strength or weight of the variables, website history, meta keyword and descriptions, keyword relevancy, backlinks, amount of traffic, keyword density, website size, time relevancy( how recently or often the website content is updated) all have a direct impact on your website Search Engine Ranking.
• All search engine do not have the same algorithm. In some rare cases, optimizing a website for one search engine may negatively effect it in other search engines.
• Search engines algorithms change frequently to prevent anyone from perfecting the technique and monopolizing search industries.
• Continuous growth, well organized unique content, authoritative backlinks and proper onsite optimization are the safest and most long standing techniques used in Search Engine Optimization.

How Does Search Engine Optimization Benefit My Business?

Improving your organic SEO can provide much of the best and most affordable marketing for your website long term. While any good marketing platform combines both SEO and Paid SEM (Search Engine Marketing), SEO typically remains a fan favorite in the respect that organic search engine listings are considered more trusted than paid listings. Approximately 8 organic search engine listings are clicked for every one paid search engine listing clicked. If you want long-term internet marketing success, SEO should be an essential part of your marketing platform. Here are a few search engine facts that really show the importance of proper SEO.

• In 2008, Google added it's one trillionth web address to it's list of websites that it indexes.
• Nearly 7 out of 10 search engine users ONLY click on search results within the first page of results, and 92% click only on results within the first three pages. (iProspect/Jupiter Research/NDP Study 2008)
• Marketers who hire an out-of-house organic search/ SEO expert report a 110% jump in site traffic, vs. 38% for those who do SEO in-house. And yet, only 26% of marketers have outsourced organic search to an expert firm. (Marketing Sherpa Guide to SEO, cited 2008)
• SEO is still a small percentage of search dollars spent (10.5%) compared to pay-per-click advertising (87.4%). 9 out of ten advertisers now use SEO. (SEMPO's most recent 'State of Search Marketing' report)

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